The Most Complete & Proven Digital Marketing Solution For Family Law And Collaborative Professionals

What Is Family Law & Collaborative Practice Accelerator?

Law Practice Accelerator is a proven service that helps family law attorneys and collaborative professionals grow their practices using proven digital marketing strategies across multiple channels. 

Law Practice Accelerator is built on a foundation of content marketing integrated with SEO, conversion optimization strategies, and branding designed to attract, engage, and convert more traffic into clients.

​The First Online Marketer To Actually Come Through On His Promises

I met Dustin by chance in a fit of desperation. I have gone through no less than 5-6 online marketers each promising untold of leads all the time raiding my wallet. Dustin assured me of his plan.

I congratulate Dustin as the FIRST online marketer to actually come through on his promise. Dustin is a sincere man and I TRUST his word on what the next steps ought to be. I can’t think of a better compliment than to say this is an honest businessman who will help you with your marketing.

John A. Patti, Esq.

Certified by the Supreme Court
of New Jersey as a Matrimonial Trial Attorney

My name is Dustin Cannon and I help divorce, family law attorneys, and collaborative professionals get more clients and grow their practices while spending less on advertising.

I was asked to be a featured speaker at the Basic Interdisciplinary Collaborative Law Training on June 11, 2016 at Davison, Eastman & Munoz, P.A. in Freehold, NJ.

I produce New Jersey Divorce Talk Radio which has become a resource and authority in family law and collaborative law education.  

In addition, I stay up to date on Bar Association advertising rules as well as Google Webmaster guidelines pertaining to divorce attorneys, to ensure compliance and ethical marketing practices. (Yes, Google has special rules for divorce lawyers.)

I’ve ghost written more than 5 books on divorce,family law, and collaborative divorce for family attorney clients. I’ve also helped financial professionals, and divorce coaches grow their businesses. 

Law Practice Accelerator is the culmination of 14 years helping family law attorneys and collaborative professionals market online. 

You will not find another marketing consultant with such an extensive knowledge of both online marketing and family law. If you are a traditional divorce attorney, a family law attorney, or a collaborative professional, then this program is for you.

Dustin Cannon

Dawn C. Sequeira, Esq.

Dustin Cannon Tripled My Income

I started working with Dustin in late 2015. Over the past several years, I had spoken with and bought the services of the “big players” in the field. The result- failed promises. So when I first spoke to Dustin, I expected him to be like all the rest. Boy, was I wrong! Dustin Cannon tripled my income and I have no words to describe Dustin’s services. Apart from his lightning fast responses to my correspondence and his unbelievable turnaround time, Dustin has always maintained a level of professionalism that I truly respect. He does what he says and what he says works! He is innovative and “ahead of the curve” when it comes to new ways to market a small business. 

Client Research

We begin with a thorough review of your practice and online presence.

What is your company's mission or vision? What is your philosophy of law practice? What sets you apart? In other words, why should someone choose your law firm over every other competitor in your market?

The answers to these questions help us to craft a message that is consistent with your brand and vision, and that sets you apart from the competition.

Keyword & Marketing Research

The backbone of effective online marketing for professionals is keyword research. This doesn't just apply to SEO, but also to other digital marketing strategies including content marketing.

The Internet is the single most important channel for reaching people today, with 50% penetration of the global population.

You've got to know what your potential clients are searching for if you want to be found. Our research uncovers search volume and relative competition levels. We are able to increase traffic to your website substantially by uncovering low competition high-value keywords.

SEO Application

Using only industry-standard best practices that comply with Google's Webmaster guidelines and local Bar Association advertising rules, we begin by optimizing your website for the most relevant keywords allowing you to attract your ideal customers.

Content Marketing Application

Keyword research is the driving force and provides a road map for monthly content marketing. Every day people are searching the Internet for information. Every time you publish a new piece of content on your website targeting a specific keyword, you create a new opportunity for your law practice to be found. This is because Google considers every page of your website to be like a separate entity or like an address of its own.

Every new page on your website, whether it is content describing the services you offer or a blog article, creates a new page or location

For example, your home page is located at https://www.yourwebsite.com.

That page can only be optimized for only so many keywords. Let's say you create a blog article about "child custody mediation". This article would create a new page with an address something like:

https://www.yourwebsite.com/child-custody-mediation/

As you can see from the keyword research, this phrase that gets 846 searches per month. Publish a blog on that topic and now you have a permanent piece of content marketing to people searching on that phrase 24/7 365 days a year.  We will talk more about content marketing after the SEO component.

Larry Esposito, Esq.

DeFuccio Clancy & Esposito, LLC

We felt very comfortable relying on his excellent suggestions based on his substantial experience.

Dustin was the consummate professional and great to work with. My partner and I became aware of Dustin's work for a non profit corporation that we are members of and we decided to have him perform a total upgrade of our firm's outdated website. Dustin's rates were very reasonable and he was extremely responsive to our needs and when we had points of indecision we felt very comfortable relying on his excellent suggestions based on his substantial experience. We are very happy with the website created by Dustin and highly recommend working with him.

Onsite Search Engine Optimization (SEO)

With your keyword research in hand, we will optimize your website to maximize your organic presence. This has to do with the coding of the website as it relates to certain keywords, without forgetting that there is also a human element as well.  Your site must not only be understood by the search engine computers, but also by people visiting. 

Onsite optimization also includes attention to the quality of the content, how fast the website loads, overall performance, keyword density and text to image ratio. Your on-site optimization is monitored and tweaked continuously as we seek to improve your positioning online.

As you can see from the examples below, the results we are getting for our clients are second to none.

Our Search Engine Ranking Results Can't Be Beat!

Local SEO For Family Law Firms

Google Maps Optimization

Optimization tailored for Google Maps is an essential ingredient for local SEO. Being atop the Google Maps listings (both in the local 3-pack and Google Maps search results) is valuable for any law firm. Local maps SEO drives some of the most highly-qualified local traffic. This is why Google maps optimization has become one of the most powerful investments in local SEO marketing. Google search engine results pages (SERPs) often display local maps listings based on users’ location and keyword search. According to Google, roughly four out of five consumers use search engines to conduct local searches. 

We will optimize your Google My Business profile to maximize your exposure on Google maps.

  • Completely filling out all information of including hours of operation, address and contact information.
  • Ensuring your Google My Business page has the appropriate categories.
  • Adding optimized videos and geo-tagged images of your business
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    Implementing a review generation strategy to earn more 5-star ratings on Google My Business
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    Auditing a local business’s citations and optimizing all citations to be accurate and consistent.

Local Structured Data Markup

Local structured data markup is the result of a collaboration between the search engines to help provide the search engines with the information they need to understand your content and provide the best search results possible. If you have ever noticed in the search results how they will sometimes display rich snippets of information as well as stars, address and phone number, etc., that is all a result of local structured data mark-up coding. Only 31.3 percent of websites are using this markup — and most are only using the basics. We will make your law firm stands out (and possibly rank higher than your competitors) by adding structured data markup to your site where appropriate. 

Local Citations

We will ensure that your law firm is listed correctly and consistently on top online business directories, like Yelp, Merchant Circle, Citysearch and others. You will also want to seek out respectable local directories to get your business listed on.

It’s also critical to get your law firm's name, address and phone number (NAP) on the major citation data aggregators like Infogroup, Neustar (aka Localeze), Acxiom and Factual. Always make sure that your company’s NAP is consistent on as many of these directories and citation sites as possible. Discrepancies like misspellings, abbreviations, lack of suite number and wrong phone number can create havoc when Google can’t determine which information about your business is correct. If Google’s not sure, they may display incorrect information — or not show your business at all in search results.

Sample Local Business Listings Report

Legal Directories

Legal directories can be a great source of consistent, highly targeted website traffic. The top directories typically rank high in the organic search results and people often go there to search for attorneys. Getting listed on these sites also helps your organic rankings on Google.  

We will list, optimize your existing listings, and keep your profile up to date on the following legal directories: Avvo, Superlawyers, Justia, Lawyers.com, Lawyer Central, Martindale Hubbell, Nolo, HG.org.

Content Marketing: The Foundation For Long-Term Growth

Content marketing always has been and remains the most effective way to attract new potential clients, demonstrate the integrity of your brand, and foster trust with your audience.

By building your overall website promotional strategy around quality content, and real-time engagement within social channels using blogging, social media, video, and local directories, you are branding yourself and your law firm as a trusted expert in your industry and community.

Professionals know that content is king. The problem family attorneys and collaborative professionals often face is sourcing quality content that is accurate, informative, authoritative, and professional. 

After more than 10 years working in the trenches with family law firms and collaborative professionals, Dustin Cannon has become one of the most trusted and sought after ghostwriters for family law and collaborative practice.  He has written blog articles, books, and more. 

>> Click here to view Dustin's writing portfolio.


When you combine well-written and thought-provoking content with the proven content marketing strategies of Law Practice Accelerator, you have the blueprint for consistent and predictable growth.

C. Catherine Jannarone, Esq.

Divorce Attorney (Retired)

So Good I Thought I Had Written It Myself

As an attorney with 30 years experience, I have high standards for the content I publish on my website. Dustin is an excellent writer. The truth is the first time he wrote for me it was so good I thought I had written it myself.

Compounding Effect of Content Marketing

Every time we create a new article on your website targeting a specific keyword that page is going to be on the Internet working for you driving new traffic on autopilot 24/7. If you are creating a new page every single month, the traffic and exposure will continue to build and compound creating momentum like a snow ball rolling down a hill.

Jason DeMers, CEO and founder of Audience Bloom said it this way in an article for Forbes. He said, “As your investment earns interest, your principal grows and you earn more interest with each subsequent round of compounding. Content works much the same way, since it’s more or less “permanent.” If you publish twice a week, you’ll have 110 pieces the first year, so the first year you’ll produce 110 pieces and get 110 pieces’ worth of results. The second year, you’ll produce 110 pieces and see 220 pieces’ worth of results.” 

Blog Articles

Family Law Blogs

Informative, relevant blog articles that are engaging, optimized for target keywords, and that end with a call to action to contact your office for a consultation.

Informative, relevant blog articles that are engaging, optimized for target keywords, and that end with a call to action to contact your office for a consultation.

Press Release Marketing

Press Release For Attorneys

Press release written (400 words) and distributed via PR Newswire with national distribution. Click here sample local distribution.

  • PR Newswire custom national distribution
  • Subscribing journalists
  • 400 words & one target (your choice: Industry of Local)
  • Your news guaranteed on 75+ media sites

Ebook For Lead Generation

We will work with you to create a 2-3 page eBook you can offer on your website and in advertising to generate more leads and better consultations.

Includes:

  • 2-3 Page PDF Ebook 
  • Full Color Formatting To Match Your Branding
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    100% Unique Content Written Specifically For You

Video Creation & Marketing

We will work create a unique video to supplement the article we write each month allowing the client to take advantage of the #2 largest search engine - YouTube.

Includes:

  • 3-4 Minute Content-based Video
  • Uploaded to YouTube and Facebook.
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    Embedded within Corresponding Blog Article
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    Script Read and Recorded by a Professional Voice-over Artist

Brian L. Hoffman, Esq.

Hoffman & Hoffman

We Trust His Judgment and Skills Implicitly

Dustin Cannon has handled our firms’ marketing for many, many years. He is extremely adept at digital marketing and bringing new clients through the door. He is dedicated to his clients and responds quickly and efficiently to our needs. We trust his judgment and skills implicitly and would highly recommend him.

Blog Headline Optimization

Did you know five times as many people read the headline of your article as read the body copy? Good headlines get attention. Great headlines get clicks. The headline can be a significant factor in determining the success or failure of your content, more than any other factor. Websites like Huffington Post, Upworthy, Buzzfeed, CNN and Forbes test the behavior of their visitors to reveal which headlines work best.

We also will use A/B split-testing to publish the best, most click-worthy headlines for your articles to sky-rocket engagement on your website and lower your bounce rate.

Facebook Advertising

With the addition of monthly Facebook advertising to Law Practice Accelerator, we have combined both long-term engagement and branding strategies with short-term results based paid advertising that generates a consistent stream of leads as quickly as possible. 

We will run advertising to deliver traffic to the blog articles and other content created under this program.

Monitoring And Cultivating Reviews

It's becoming less important what we say about ourselves, and more about what others are saying about us as more consumers are looking to their peers and reading online reviews before choosing professionals.

Consider the following:

  • 93% of consumers now read online reviews (vs. 88% in 2014).
  • 40% of consumers form an opinion by reading just 1-3 reviews (vs. 29% in 2014).
  • Star rating is #1 factor used by consumers to judge a business.

We will alert you when you have a new review so you never have to worry about getting caught off guard by negative reviews. We run regular sweeps of important review sites to identify any new reviews you have. We will email you so you can act quickly to fix the negative ones, or thank your happy clients for their positive comments. In addition, we will periodically encourage people who follow you on social media and read your articles to review your law firm.

Sample Review Reports

Linda L. Piff, Esq.

Law Office of Linda L.Piff, Esq.

My New Client Initial Consultations Have Tripled Over The Past 18 Months Due to Dustin Cannon

I have recently become a client of Dustin Cannon. He is incredibly brilliant and creative. Dustin is also very helpful in educating me about the different options available today to help promote my business through the web, social media and YouTube channels.

My experience with Dustin Cannon has been a very positive one. My new client initial consultations have tripled over the past 18 months due to Dustin Cannon’s skill and experience in marketing my website. He has met and exceeded my expectations. I look forward to continuing to have my business prosper and grow with Dustin’s guidance.

Are You Ready To Start Getting More Traffic, Better Leads, And Consults That Convert To Clients?

Start getting more high-quality consults without having to worry about blogging, Tweeting, branding, or any other type of marketing which is guaranteed to leave you overwhelmed and burnt-out.

Silver

Includes:

  • Web Presence & SEO Analysis
  • Monthly Reporting
  • Website Maintenance, Security, & Backups
  • Unlimited Updates To Website Content
  • Keyword Research
  • Continuous Onsite Optimization
  • Local Structured Data Markup
  • Facebook Posts* 
  • We will optimize and post unlimited articles (provided by the client) each month.

$597 / month

No long-term commitment. Cancel at anytime.

*We will post links to content we create under this program. We do not post daily or weekly to your Facebook. Such posting has little value in 2018 and can actually be detrimental. 

Gold

Includes:

  • Web Presence & SEO Analysis
  • Monthly Reporting
  • Website Maintenance, Security, & Backups
  • Unlimited Updates To Website Content
  • Keyword Research
  • Onsite Optimization
  • Local Structured Data Markup
  • Facebook Posts*
  • We will optimize and post unlimited articles (provided by the client) each month.
  • We write and post one 500+ word article each month to your blog.
  • 10 Local Business Citations/Month
  • Ongoing Conversion Optimization
  • Cultivating and Monitoring Reviews
  • Facebook Group Marketing and Moderation

$997 / month

No long-term commitment. Cancel at anytime.

*We will post links to content we create under this program. We do not post daily or weekly to your Facebook. Such posting has little value in 2018 and can actually be detrimental. 

Platinum

Includes:

  • Web Presence & SEO Analysis
  • Monthly Reporting
  • Website Maintenance, Security, & Backups
  • Unlimited Updates To Website Content
  • Keyword Research
  • Onsite Optimization
  • Local Structured Data Markup
  • Facebook Posts*
  • We will optimize and post unlimited articles (provided by the client) each month.
  • We write and post one 500+ word articles each month to your blog.
  • 10 Local Business Citations/Month
  • Legal Directory Optimization
  • Ongoing Conversion Optimization
  • A/B Split Testing of Blog Post Headlines
  • Cultivating and Monitoring Reviews
  • Facebook Group Marketing and Moderation
  • Your Choice of either a 2-3 Page Ebook Written with Professional Layout & Design OR An Automated Webinar
  • Create one unique content video each month  and upload to YouTube and Facebook to supplement the blog article.
  • $150 Monthly Ad Campaign Facebook Ads Promoting Your Blog Article/Month

$1497 / month

No long-term commitment. Cancel at anytime.

*We will post links to content we create under this program. We do not post daily or weekly to your Facebook. Such posting has little value in 2018 and can actually be detrimental. 

100% NO HASSLE, NO FINE PRINT
MONEY BACK GUARANTEE

After working with hundreds of family law attorneys and collaborative professionals over the years and managing nearly $1,000,000 in ad spend and marketing, I have figured out what works and what doesn't when marketing a divorce and family law practice. This is why I'm confident in my team's ability to deliver real results for your law practice. I also know that the average law firm gets pitched by lawyer marketing consultants every single day, and everybody says they have the secret sauce. I get it. That is why I want to give you a full 30 days to try out this program risk free. If for any reason you decide that it's not for you, just let me know within 30 days by sending an email or calling, and I will refund your all your money  - no questions asked.

Questions?

Let's Talk.

About Me

Law Practice Accelerator is the culmination of 14 years working with family law attorneys and collaborative professionals. I have extensive experience with divorce, family law and collaborative law.

Presenter/Speaking:

October 17, 2017 - Presentation on "Marketing The Collaborative Law Practice" hosted by the Mid-Jersey Collaborative Law Alliance and South Jersey Collaborative Divorce Professionals at Stark & Stark in Lawrenceville, NJ

June 11, 2016 - Featured speaker at the Basic Interdisciplinary Collaborative Law Training on June 11, 2016 at Davison, Eastman & Munoz, P.A. in Freehold, NJ.

Radio

Creator and Host of New Jersey Divorce Talk Radio. New Jersey Divorce Talk Radio exists to inform, educate and empower families as they navigate through divorce.